This is easier for all readers to scan, and it improves accessibility for users who depend on screen readers. UCLA Strategic Communications can work with major academic and administrative units to fine-tune their identity so its consistent with the UCLA brand, but tailored to the unique strengths and challenges of the unit. To state the mission more formally: UCLAs primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society., Distilled into a single sentence, the UCLA brands key message is this: UCLA is an engine of opportunity and progress, propelling action and change to make a better world.. Thats better for web use, where the approach to typesetting needs to be kept simple. | Ste 1400 Learn the basics of UCLA's brand, including our core mission, key messages, characteristics and personality traits. Thats why so much emphasis is put on conformity of brand language and look, and why all brands have guidelines like this one. These UCLA brand personality traits should resonate through our communications efforts. As we prepare to celebrate our centennial, it is vital that we speak with one voice about UCLAs importance to society, dedication to academic excellence, and unwavering commitment to service. Karbon Font Family About Karbon is a distinctive geometric font, available in seven weights from hairline through bold. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Karbon is a distinctive geometric font, available in seven weights from hairline through bold. Both fonts were designed to be visually neutral, so they have fewer quirks than Karbon. 3. ucla academic counseling Amazon Brand - Wag High Protein Dry Dog Food Salmon and Lentil Recipe, Grain Free (5 lb. Use Karbon Bold all caps for immediacy and emphasis. Brand Defined Brand Protection Accessibility StratComm EDI Content Guide These additional resources will help you learn new skills, best practices and terminology. Social media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. (But dont combine a bold lead-in sentence with a subhead, the two will compete for attention). Brand Guidelines Fundamentals Identity Application Colors Usage The Palette Accessibility Do Not Downloads UCLA's colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. In print, designers have the tools to fine-tune spacing between letters, words, and lines of type. Brands, like people, have personalities. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. Bag) View on Amazon SCORE 8.6 AI Score Our experienced team created the BFP Score rating . Here, youll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. For a more restrained look, use sentence case. Authorized agencies and designers may be granted download privileges while working on UCLA projects. By downloading artwork, I agree to use the Download UCLA Health Logo(s) only as specified in Policy 110 and this Brand Guidelines site. And together, we will reach even greater heights in the next 100 years. Chancellor Gene Block. Headlines should always convey the content hierarchy: think of your headlines and subheads as a content outline. How to apply brand guidelines across channels, Karbon Thin Reveal (lower case and numerals only), Karbon Bold Open Outline (all caps and numerals only), Karbon Bold Outline (all caps and numerals only). Learn about future initiatives for the UCLA digital ecosystem and the best practices for developing and designing web content. Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. How they feel about you. Please check your inbox to complete your registration. From the website, request access to the Image Library. Here, you'll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. Learn how to connect with your audiences using the most effective tools and techniques for each medium. The custom fonts must be used sparingly and thoughtfully. Its what people think of you. If you use Karbon to create online graphics, be sure to provide accurate and complete alt text. Highlight and emphasize UCLA Marks and graphics over any non-UCLA marks. They help to visually convey the brand pillars and personality traits. Use short copy and bulleted lists rather than big blocks of text. Try looking up a doctor, a clinic location, or information about a condition/treatment. With written approval from UCLA Health Marketing. Karbon Regular is usually best for text. myUCLAhealth Technical Support: (855) 364-7052 How to Activate your Account and Join Video Visits; Find the Nearest Medical Office; Access a Family Member's Chart Always use the prepared file available in this section. Fundamentals Identity Application Presentations Presentation Templates Research Posters Use these standardized templates and guidelines to create professional presentations representing UCLA, your department or your research work. Use Karbon Bold Outline and Bold Open for emphasis only perhaps to highlight an impressive number or ranking. Dont center or justify. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. Karbon needs generous leading, three to five points greater than the size of the type. Individual students may be able to order business cards and to use UCLA marks on presentations and research posters. Los Angeles, CA 90024. Welcome to the UCLA Health Center for Brand Excellence. Your email was submitted. Our brand is what these audiences think, feel and respond to when they see or hear the name UCLA. Brand Guidelines | Identity | Department Logos Logos and Marks Department Logos Logo System Logo Colors Minimum Clear Space Minimum Size Other Graphics Do Not Request Logos The School or Department Logo sometimes called a lockup or signature combines the campus logo with the name of a school or department. Select the desired stationery item by clicking on the button below. Presentation Templates These templates provide options for designing presentations using either PowerPoint or InDesign. UCLA Brand Guidelines the official set of instructions and directions regarding the proper use of UCLA Marks, graphic elements and identity systems UCLA Marks any representation used to identify and distinguish the goods and services of UCLA from those of others (see examples of UCLA Marks) UCLA Campus Names Set body copy flush left, ragged right. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects. Welcome to the UCLA Health Center for Brand Excellence. And why they support you. They are what they say they are. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. To state the mission more formally: "UCLA's primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society." 10889 Wilshire Blvd. Please check your inbox to complete your registration. Who can use this site All members of the UCLA Health family are welcome to explore this site. Fundamentals Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. How to apply brand guidelines across channels. UCLA commissioned three additional custom versions: thin reveal, bold outline, and bold open outline. You may now view the images and fonts in the Library and download images with watermarks for FPO use. Please use these brand guidelines in all of your communications. And they are united in how they say it, so you never confuse them with competing brands. This key message is what sets us apart from other universities and organizations. Protected by Law and Policies Desktop Stationery - Brand Identity | UCLA Health Home Brand Identity Guidelines & Templates Desktop Stationery Brand Identity Desktop Stationery Guidelines & Templates Microsoft Word templates for printing stationery items from your desktop Select the desired stationery item by clicking on the button below. Once approved, you will receive notification from the Image Library Manager to download requested fonts or images. Take advantage of that control but use it to make the content appealing, not to crowd in more words. These fonts are clean, modern and timeless. (For older audiences use 11 or 12 point). Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. The UCLA Marks include, but are not limited to, these examples of UCLA Marks. However, only UCLA Health faculty and staff may download assets. Request them through the UCLA Image Library. Karbon is the primary font for printed materials. In a marketing context, a brand is how people perceive your product, service or organization. The UCLA brand, core mission, key message, brand pillars and personality Brand Protection Policies, permissions and approvals to use UCLA logos and marks Accessibility Creating an inclusive experience for everyone Identity How we look and talk Logos and Marks Campus Logo Department Logos Script Logo UCLA Seal Historical Marks Please check your inbox to complete your registration. They help to visually convey the brand pillars and personality traits. UCLAs brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. A special branded version of Helvetica is used only for the department logo system. VET ENDORSED - Harringtons Advanced Science Diet is a vet endorsed dog food that is naturally enhanced for your dog's health & well-being. Best Practices Do not use Karbon Open in graphic elements it is not ADA compliant. Helvetica/Arial is the primary font for online work. Outline fonts can be used online only if the size is large enough to provide sufficient legibility. Only use official campus logos and related graphics provided at the UCLA Brand Guidelines website. As a public research university in a global city, UCLA is known around the world for its importance and impact across many different fields of learning. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. Using the prepared templates ensures that you are adhering to the approved format, typefaces, and margins for each item. Los Angeles, CA 90024. Choose a large size, and dont mix it with other versions of Karbon. What are UCLA Marks? Anyone is welcome to explore this site. Every marketing channel has its own unique conventions and best practices. Once approved, log into the Library using the given credentials. When you begin a project, always consider which brand pillars your content will evoke and how they will resonate with your audience. Notice that the message is active: an engine propelling action and change. Our marketing and communications should connect our discoveries, achievements and aspirations to their impact, both locally and globally. | Ste 1400 Refer to the UCLA Brand Guidelines for formatting and other options. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. UCLA Health employees and partners can use the following guidelines to produce digital assets on a case-by-case basis. Brand Guidelines | Secondary Global Nav | Resources Resources Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand. UCLA encourages the use of official social media accounts to tell the university's stories and participate in conversations around relevant topics. For Brand fonts and hi-res images, submit request with details on where and how you intend to use the asset. 10889 Wilshire Blvd. Vital, impactful brands are built on truth and continuity. UCLA's brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. Like the key message, the brand pillars capture aspects of UCLA that make us unique among universities. The UCLA Marks are protected regardless of color, font, letterform, etc. Los Angeles, CA 90024. A unified UCLA brand is critical to increase the quality, efficiency and cost-effectiveness of our communications efforts, celebrate our strengths and amplify our impact. Never set body copy smaller than 10 point, even for young audiences. All members of the UCLA Health family are welcome to explore this site. Try looking up a doctor, a clinic location, or information about a condition/treatment. UCLA has many different audiences: academics, students, parents, alumni, public servants and casual observers, people in Los Angeles, in California, and around the world. Lynda.com Access training content via the L.A. Public Library and the L.A. County Library Systems free with your library card. Helvetica/Arial is required for all UCLA-branded websites. Setting the first sentence of body copy in bold caps helps to invite the reader into the text. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. On the PC platform, Arial is the preferred equivalent. Because together, we are stronger than we are apart. Use the UCLA Marks to celebrate and spotlight UCLA achievements, contributions and programs. Karbon fonts can be purchased commercially. Your email was submitted. Helvetica is a standard font on Macintosh computers. On websites, Karbon can be used to create graphics. Once the template is downloaded, open the file, highlight the appropriate field and begin typing. 10889 Wilshire Blvd. Never use any of the custom fonts for body copy. However, only UCLA Health faculty and staff may download assets. Use Karbon Thin Reveal carefully. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. A recruiting piece aimed at high school students will have a different tone than an annual report to a donor group. Our messages may emphasize different traits depending on audience and content. These fonts are clean, modern and timeless. Your email was submitted. Unity of message isnt conformity; its the wellspring from which we all draw the distinctions that make UCLA special. As UCLA staff, faculty and students, we have the opportunity and responsibility to shape perceptions of UCLA by the consistency and clarity of our communications. How to apply brand guidelines across channels. | Ste 1400 As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand. What's New Discover how to participate in new initiatives like the UI Component Library, a campuswide web platform and unifying website elements across UCLA digital properties. UCLA Marketing provides a limited number of font licenses to qualified users. Logo System The UCLA brand encompasses the work of many different people. These characteristics are a way to give more structure to our communications. Think in terms of an audio equalizer and adjust the mix as appropriate to the project and the audience. Limit use to five or six words in these fonts. Because of accessibility concerns, thin reveal should never be used online. Even in print they are only legible in display sizes. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Please note: This template is for generating letterheads from your desktop. It is required for all major marketing materials and recommended for other print pieces. Thats why Helvetica/Arial is a good choice these neutral type styles dont require adjustments like extra line spacing. Remember that the browser, not the designer, controls the display of type. The UCLA marks include words, abbreviations, logos, symbols and landmarks that distinguish and identify UCLA. Consistent use of the campus logo, color palette and fonts makes it easier for our audiences to connect with our messages. 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